Groupe de Recherche en Management (GRM)
EA - 4711

Presentation

The Group of Research in Management (GRM) is the laboratory entirely devoted to management research (Section 06 of the National Council of Universities – Management Sciences) of the IAE Graduate School of Management of the University Nice Sophia Antipolis (Member of the University Côte d’Azur). The main disciplines of Management Sciences are represented in the laboratory around three major areas of competence: Accounting-Control-Finance, Marketing, and Management. The activity of the laboratory’s members is structured in three transversal research axes around a unifying theme “Standards and globalization”: Axis 1 – Accounting standards and performance indicators; Axis 2 – Digital marketing and co-creation of value; Axis 3 – Responsible management of organizations.


Supervisory authorities



Director

Elisabeth Walliser
elisabeth.walliser@unice.fr

Assistant director

Sabrina Loufrani
sabrina.loufrani@unice.fr

Contact



Domaine scientifique

DS 7 : Sciences de la Société

Mots clés

Accounting
Control
Finance
Governance
Marketing
Communication
Corporate social responsibility
Management
Human resources management
Organization



Location

Campus Saint Jean d’Angély
24 avenue des Diables Bleus
06357 Nice Cedex 4
Access map

Map