Master's Degree - Year 2 - Arts and Tourism Management Speciality (M2 MATC)

Accessible en : Formation Initiale, Formation Continue et Alternance



The Master's degree in Arts and Tourism Management is at the intersection of management, the Arts and cultural tourism. Its principle objective is to teach students the fundamentals of management, and dispense high-level courses in the Arts and cultural tourism domains. It is a unique course in proximity to professionals because the majority of classes are taught in the Town of Vence, the “City of Arts”.

The course results in:

  • The obtention of a double-competency and addresses students passionate for art and culture;
  • The learning of the management methods and techniques used by enterprises in the cultural domain;
  • The acquisition of management skills that are indispensable for the exercise of professions such as cultural heritage manager, art gallery manager.


  • Coordinate the activities of a team or lead a structure; manage a budget; organise cultural events
  • Define a museum project (event, exhibition, acquisition, …) and design actions for the presentation and valorisation of a heritage or collection, organiser and supervise the transport of works of art and their contractual/administrative conformity,…
  • Carry out an inventory of a heritage or collection and control the movement of works (inventory, input, output,…) but also search for and acquire new works, pieces, objects, collections (purchase, gifts, inheritance, loans,…)
  • Control the state of preservation of objects in the heritage, the collections and determine actions required for restoration, reconstitution,...
  • Follow and update cultural, legal and professional information,…
  • Develop and promote the tourism in a region by emphasising the cultural and artistic heritage 


  • Courses take place on Wednesday, Thursday, Friday
  • Internship required (between 4 and 6 months)


Conditions and admission requirements

Candidates are accepted based on their application according to the following 3 cumulative criteria :

  • Necessary Pre-conditions to Apply:
    • Hold a University degree level Master's degree Year 1 or equivalent
  • Academic Merit
  • Career Objectives

Candidates that are pre-selected based on their application file will be invited to an interview.


The fees are composed of:

  • National fees set by the French Ministry of Education. All students must pay these national fees. The exact amount is published by the Ministry in mid-July.
  • Social Security contribution must be paid by French and foreign nationalities (excluding EU) who are aged less than 28 on 1st October. The following are exonerated: students from EU countries who are covered in their country of origin, family members of SNCF employees, students working at least 96 hours per month, and all students aged 28 years and older on 1st October.
  • Sport and Culture Fee. This fee is voluntary (amount: 30 €). It gives the holder access to the University sports facilities and the right to reductions on cultural activities.
  • Specific Fees. The fees depend on your regime. Please consult the IAE site for information on regime-specific fees. For details on fees use the following link

Formation continue 

Candidates for continuous education (following a 2-year interruption of further education, in employment, on educational leave...) should contact UNICE PRO for further information concerning VAE/VAP (validation of professional skill) and relevant documents.

UE 1 - Environnement et connaissance de l'entreprise du secteur   
Stratégie, acteurs et enjeux de l'entreprise culturelle GMMATC11 2 2 20h  -
Politiques et actions culturelles liées au patrimoine GMMATC12 1 2 20h -
UE 2 - Marketing et tourisme culturel   
Fondamentaux du Marketing GMMATC21 1 2 20h -
Tourisme culturel et actions publiques GMMATC22 1 2 20h -
Marketing des services GMMATC23 1 2 20h -
UE 3 - Outils de gestion   
Gestion d'une exposition, d'une collection muséale GMMATC71 1 3 - 20h
Sociologie et étude des publics dans l'Art et le tourisme culturel GMMATC72 1 3 20h -
UE 4 - Culture liée au secteur d'activité   
Histoire de l'Art GMMATC41 1 4 20h 10h
Arts et patrimoine GMMATC42 1 2 20h -
UE 5 - Marketing et communication   
Vente et négociation internationale dans l'art GMMATC51 1 2 10h 10h
Communication externe évènementiellle autour du MATC GMMATC52 1 2 10h 10h
UE 6 - Gestion des ressources humaines   
Gestion des Ressources Humaines GMMATC61 1 2 20h -
Management des équipes GMMATC62 1 2 20h -
TOTAL SEMESTRE 3   14 30 220h 50h
UE 7 - Comptabilité de gestion et politique juridique et fiscale   
Comptabilité de gestion GMMATC31 1 2 10h 10h
Droit des affaires GMMATC34 0,5 1 5h 5h
Droit de la propriété intellectuelle GMMATC35 0,5 1 5h 5h
Fiscalité liée à l'activité GMMATC33 1 2 20h -
UE 8 - Pilotage de l'organisation   
Management de projet GMMATC81 1 2 20h -
Logistique  GMMATC82 1 2 20h -
UE 9 - Mise en situation professionnelle   
Business English GMMATC90 3 4 - 40h
Séminaires GMMATC93 2 2 20h -
UE 10 - Relations professionnelles et méthodologie   
Stage et mémoire GMMATC01 6 14 - 60h
TOTAL SEMESTRE 4    16 30 100h 120h
TOTAL MASTER 2    30 60 320h 170h

ROME Codes

  • K1602 Cultural heritage management
  • G1102 Local tourism promotion
  • K1205 Information and social mediation


  • Enterprises – local and regional government – public, cultural institutions – associations

Accessible job types

  • Museum and art gallery manager;
  • Cultural manager/promoter;
  • Works of art steward;
  • Project manager for the promotion of cultural and natural heritage;
  • Tourism manager 
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