Art and Cultural Management [Master MAC]


Responsible: Jean-Baptiste PISANO et Nadine TOURNOIS
Degree Secretarial Office: 


Objectives

This Management course reunites Management, Arts and Culture. Its main objective is to be a training course in the management basics as well as in Art and Culture at a very high level. It is a unique training course in which the lessons are prepared in close collaboration with professional artists as a vast majority of the lessons take place at the heart of Vence "the City of Arts".

The advantages of the training course

This course, which is aimed at students who are passionate about art and culture, allows them to develop a dual skill:

  • learning cultural business management methods and techniques 
  • acquiring essential managerial abilities to practise professions such as responsible for cultural heritage or even chief marketing officer in an art gallery.

The putting into practise of lessons is a key element as the students' career objective is to organise an exhibition-contest on the theme of "art and leadership".

Another great asset of this course is the fact that students come from many different countries and therefore, this course is really multicultural.

Skills

  • To coordinate a staff's activity or to manage a structure 
  • To handle a budget
  • To organise cultural events
  • To define a museography project (event, exhibition, acquisition ...) and design measures aiming at introducing and promoting the heritage and collections
  • To organise and control the transports of artworks whether they are conform in an administrative point of view and to the contract or not
  • To draw up a list of the heritage, the collections and to control the movements of the artworks (inventory, comings and goings ...) but also to search for and acquire new artworks, pieces, collector's items (purchase, gift, legacy, loan ...) 
  • To control the state of conservation of the elements of the heritage, the collections and to determine measures of restoration, reconstitution 
  • To follow and update the cultural, regulatory and professional information
  • To develop and promote regional tourism, in particular by enhancing the cultural and artistic heritage of the region.

Organisation of the training course

  • School days: 
    • First semester: Monday, Tuesday, Wednesday
    • Second semester: Monday, Tuesday
  • Compulsory internship from 4 to 6 months 
  • Capacity: 
    • Year 1: 15 students
    • Year 2: 20 students

 

Conditions

  • To have a three-year Higher Education diploma or an equivalent
  • Management aptitude test:IAE Score Message, Tage-Mage, GMAT, GRE, SAT
  • Academic merit
  • Career objectives

The candidates declared eligible based on their application file take part in an interview.

Students who got these scores are automatically eligible and go for the interview:

  • SIM:240/400
  • Tage-Mage :350/600
  • GRE :280/340
  • GMAT :420/800
  • SAT :1080/1600

Block Release Training and Continuing Education 

  • The candidates in continuing education (students who interrupted their studies for two years, who are employees or in individual educational leave...) are requested to contact UNICE PRO for all VAE / VAP and application requests
  • The candidates in block release training are requested to contact BUSINESS RELATIONS

Costs

The tuition fees include:

  • National fees
    All students must pay national fees.
    The amount is set each year by the Ministry in charge of Higher Education, Research and Innovation.
    The exact amount of these fees is communicated by the ministry (and published on its website) in mid-July.
  • Specific fees
    The amount of specific fees depends on your registration scheme.

To find out whether you are enrolled in a Full-Time Education (FI), a Continuing Education (CF) or a Lifelong Learning (FP) programme, click on the following link: training course scheme

To know about the cost: click on the following link: training course's cost

YEAR 1

SEMESTER 1 

CODE

Coef.(a)

ECTS (b)

COURSES

TUTORIALS

Unit 1:Business environment    

6

Business ethics and corporate social responsibility

-

1

(2)

24h

-

Labour and commercial law

-

1

(2)

24h

-

International business

-

1

(2)

12h

-

Unit 2: Business strategy   

6

Strategic analysis and business models

-

1

(2)

24h

-

Strategic marketing

-

1

(2)

24h

-

Financial reporting

-

1

(2)

12h

-

Unit 3: Men and organisation 

9

Human resource management

-

1

(3)

24h

-

Organisational behaviour

-

1

(3)

24h

-

Management of information and communication systems

-

1

(3)

24h

-

Unit 4: Methods and management tools

9

Project management

-

1

(3)

24h

-

Budget management and performance running

-

1

(3)

24h

-

Statistical analyses for management

-

1

(3)

24h

-

BONUS I(optional: max +0.25 points on the average)

Sport

-

-

-

-

-

Student commitment

-

-

-

-

-

Innovation

-

-

-

-

-

Soft skills :Languages I

-

-

-

-

-

Soft skills :Personal development I

-

-

-

-

-

TOTAL SEMESTER 1

 

 

30

264h

-

 

SEMESTER 2 

CODE

Coef.(a)

ECTS (b)

COURSES

TUTORIALS

Unit 5:Pre-specialisation in art and cultural management

9

Introduction to art, heritage and culture

-

1

(3)

24h

-

Cultural geography and history of tourism

-

1

(3)

24h

-

Events and culture

-

1

(3)

24h

-

Unit 6:Career objectives and research project I

21

Methodology of the internship report

-

1

(3)

12h

-

Professional conferences

-

1

(2)

12h

-

Professionalisation assignment:

-

10

-

-

    • Internship or block release training

-

-

(8)

-

-

    • Dissertation

-

-

(8)

-

-

BONUS II(optional: max +0.25 points on the average)

Sport

-

-

-

-

-

Student commitment

-

-

-

-

-

Innovation

-

-

-

-

-

Soft skills :Languages I

-

-

-

-

-

Soft skills :Personal development I

-

-

-

-

-

TOTAL SEMESTER 2

 

 

30

96h

-

 

 

 

 

 

 

TOTAL FIRST YEAR

 

 

60

360h

 

YEAR 2

SEMESTER 3 

CODE

Coef.(a)

ECTS (b)

COURSES

TUTORIALS

Unit 7: Art and culture

6

Art history

-

1

(2)

24h

-

Artworks logistics 

-

1

(2)

24h

-

Heritage and culture

-

1

(2)

24h

-

Unit 8: Environment and knowledge of the cultural company

6

Strategies, stakeholders and aims of the cultural company

-

1

(2)

24h

-

Heritage policies and actions 

-

1

(2)

24h

-

Sociology and the study of audiences in art and cultural tourism

-

1

(2)

12h

-

Unit 9: Law and taxation

6

Commercial law

-

1

(2)

12h

-

Intellectual property law

-

1

(2)

12h

-

Taxation of the cultural company

-

1

(2)

12h

-

Unit 10: Marketing and management tools

6

Marketing services in the tourism industry 

-

1

(2)

12h

-

International sales and trade in the artistic sector

-

1

(2)

24h

-

Management of an exhibition’s and of a museum’s collection

-

1

(2)

24h

-

Unit 11: Management and communication

6

Conception and setting up of an exhibition

-

1

(2)

24h

-

Event external communication

-

1

(2)

24h

-

Team management

-

1

(2)

24h

-

BONUS III(optional: max +0.25 points on the average)

Sport

-

-

-

-

-

Student commitment

-

-

-

-

-

Innovation

-

-

-

-

-

Soft skills :Languages II

-

-

-

-

-

Soft skills :Personal development II

-

-

-

-

-

TOTAL SEMESTER 3

 

 

30

450h

-

 

SEMESTER 4 

CODE

Coef.(a)

ECTS (b)

COURSES

TUTORIALS

Unit 12:Career objectives and research project II

30

(optional Soft skills:Languages II

-

-

-

-

-

(optional Soft skills:Personal development II

-

-

-

-

-

Methodology of the internship report

-

1

(3)

6h

-

Professionnal conferences and research Seminars

-

1

(3)

12h

-

Organisation and carrying out of the "Art & Leadership" exhibition-contest

-

2

(6)

12h

-

Professionalisation assignment:

-

8

-

-

-

    • Internship or block release training

-

-

(6)

-

-

    • Final dissertation

-

-

(6)

-

-

    • Viva of the dissertation

-

-

(6)

-

-

BONUS IV (optional: max +0.25 points on the average)

Sport

-

-

-

-

-

Student commitment

-

-

-

-

-

Innovation

-

-

-

-

-

Soft skills :Languages II

-

-

-

-

-

Soft skills :Personal development II

-

-

-

-

-

TOTAL SEMESTER 4

 

 

30

45h

-

 

 

 

 

 

 

TOTAL SECOND YEAR

 

 

60

495h

 


NOTA BENE:

(a)"Coef." column:Averages (Course Units, Semesters, Years) are calculated based on the indicated coefficients.

(b)"ECTS" column:The ECTS credits indicated in parentheses only apply to students in outgoing or incoming mobility (Erasmus or other international partnership programmes).For students who are properly registered to a course leading to a qualification, the ECTS credits are attributed in the Units.

Rome Codes

  • K1602 Cultural heritage management 
  • G1102 Promotion of local tourism 
  • K1205 Information and social mediation

Business sectors

  • Companies 
  • Local authorities and/ or regional governments 
  • Public, cultural institutions 
  • Associations

Available types of jobs

  • Museum or art gallery manager 
  • Cultural manager and mediator 
  • Director of artworks 
  • Project Manager in promotion of cultural and natural heritage 
  • Tourism policy officer
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