Syllabus

YEAR 1

SEMESTER 1 

CODE

Coef. (a)

ECTS (b)

COURSES

 TUTORIALS

Unit 1: Business environment    

6

Business ethics and corporate social responsibility

-

1

(2)

24h

-

Labour and commercial law

-

1

(2)

24h

-

International business

-

1

(2)

12h

-

Unit 2:Business strategy 

6

Strategic analysis and business models

-

1

(2)

24h

-

Strategic marketing

-

1

(2)

24h

-

Financial reporting

-

1

(2)

12h

-

Unit 3:Human Resources and organisation 

9

Human resources management

-

1

(3)

24h

-

Organisational behaviour

-

1

(3)

24h

-

Management of information and communication systems

-

1

(3)

24h

-

Unit 4: The founding principles of marketing and sales

9

Financial management of e-projects

-

1

(3)

24h

-

Marketing and sales law

-

1

(3)

24h

-

Analysis of the consumer's behaviour

-

1

(3)

24h

-

BONUS I optional: max +0.25 point on the average)

Sport

-

-

-

-

-

Student commitment

-

-

-

-

-

Innovation

-

-

-

-

-

Soft skills: Languages I

-

-

-

-

-

Soft skills: Personal development I

-

-

-

-

-

TOTAL SEMESTER 1

30

264h

-

 

SEMESTER 2 

CODE

Coef. (a)

ECTS (b)

COURSES

 Tutorials

Unit 5: Pre-specialisation in digital marketing

9

Digital social networks and marketing 

-

1

(3)

24h

-

Design of digital contents and computer graphics 

-

1

(3)

24h

-

Nimble marketing and technological innovation 

-

1

(3)

24h

-

Unit 6: Career objectives and research project

21

Methodology of the internship report 

-

1

(5)

6h

-

Oral presentation and argumentation techniques

-

1

(6)

6h

-

Professionalising assignment:

-

2

(10)

-

-

    • Internship or block release training

-

-

-

-

-

    • Internship or block release training report

-

-

-

-

-

BONUS II (optional: max +0.25 point on the average)

Sport

-

-

-

-

-

Student commitment

-

-

-

-

-

Innovation

-

-

-

-

-

Soft skills: Languages I

-

-

-

-

-

Soft skills: Personal development I

-

-

-

-

-

TOTAL SEMESTER 2

30

84h

-

TOTAL FIRST YEAR

60

348h

 

YEAR 2

SEMESTER 3 

CODE

Coef. (a)

ECTS (b)

COURSES

 Tutorials

Unit 7: Marketing strategy and digitisation

6

New business models and digitalisation 

-

1

(2)

24h

-

Web strategies and new customer behaviours

-

1

(2)

24h

-

Delivery Strategies, e-commerce and phygitalisation 

-

1

(2)

24h

-

Unit 8: Marketing and digital tools 

6

Website designing and digital ergonomics 

-

1

(2)

24h

-

Quality and quantity analysis in marketing and online 

-

1

(2)

24h

-

Community management

-

1

(2)

12h

-

Unit 9: Customer relations and targeting in web marketing

6

Nimble projects and buzz marketing 

-

1

(2)

24h

-

E-Customer Relationship Management

-

1

(2)

12h

-

Business ethics and marketing

-

1

(2)

12h

-

Unit 10: Big data marketing and digital analytics  

6

Web analytics, business intelligence and big data 

-

1

(2)

24h

-

Graphics and design applied to digital marketing 

-

1

(2)

24h

-

M-marketing and virtual reality 

-

1

(2)

12h

-

Unit 11: Big data marketing and digital analytics 

3

Search engine optimisation policy

-

1

(1)

12h

-

Mobile story-telling and film-making

-

1

(1)

12h

-

Brand content and 360° advertising 

-

1

(1)

12h

-

Unit 12: Marketing law

3

Marketing law

-

1

(2)

12h

-

Law and new technologies

-

1

(1)

12h

-

BONUS III (optional: max +0.25 point on the average)

Sport

-

-

-

-

-

Student commitment

-

-

-

-

-

Innovation

-

-

-

-

-

Soft skills: Languages II

-

-

-

-

-

Soft skills: Personal development I

-

-

-

-

-

TOTAL SEMESTER 3

30

300h

-

 

SEMESTER 4 

CODE

Coef.

ECTS (a)

COURSES (b)

 Tutorials

Unit 13: Career objectives and research project II

30

Methodology

-

1

(7,5)

6h

-

Internship battle

-

1

(7,5)

30h

-

Professionalising assignment:

-

2

(15)

-

-

    • Internship or block release training

-

-

-

-

-

    • Final dissertation

-

-

-

-

-

    • Viva of the dissertation

-

-

-

-

-

BONUS IV (optional: max +0.25 points on the average)

Sport

-

-

-

-

-

Student commitment

-

-

-

-

-

Innovation

-

-

-

-

-

Soft skills: Languages II

-

-

-

-

-

Soft skills: Personal development I

-

-

-

-

-

TOTAL SEMESTER 4

30

36h

-

TOTAL SECOND YEAR

60

336h


NOTA BENE :

(a)The "Coef. column": Averages (Units, Semesters, Years) are calculated based on the indicated coefficients.

(b)"ECTS" column: The ECTS credits indicated in parentheses only apply to students in outgoing or incoming mobility (Erasmus or other international partnership programmes). For students who are properly registered to a course leading to a qualification, the ECTS credits are attributed in the Units.

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