Syllabus

YEAR 1

SEMESTER 1 

CODE

Coef.(a)

ECTS (b)

COURSES

 TUTORIALS

Unit 1:Business environment    

6

Business ethics and corporate social responsibility

-

1

(2)

24h

-

Labour and commercial law

-

1

(2)

24h

-

International business

-

1

(2)

12h

-

Unit 2: Business strategy   

6

Strategic analysis and business models

-

1

(2)

24h

-

Strategic marketing

-

1

(2)

24h

-

Financial reporting

-

1

(2)

12h

-

Unit 3: Human resources and organisation 

9

Human resources management

-

1

(3)

24h

-

Organisational behaviour

-

1

(3)

24h

-

Management of information and communication systems

-

1

(3)

24h

-

Unit 4: Methods and management tools

9

Project management

-

1

(3)

24h

-

Budget management and performance running

-

1

(3)

24h

-

Statistical analyses for management

-

1

(3)

24h

-

BONUS I (optional: max +0.25 point on the average)

Sport

-

-

-

-

-

Student commitment

-

-

-

-

-

Innovation

-

-

-

-

-

Soft skills :Languages I

-

-

-

-

-

Soft skills :Personal development I

-

-

-

-

-

TOTAL SEMESTER 1

 

 

30

264h

-

 

SEMESTER 2 

CODE

Coef.(a)

ECTS (b)

COURSES

 TUTORIALS

Unit 5:Pre-specialisation in international hotel management

9

Introduction to tourism

-

-

(3)

24h

-

Dynamics of touristic practices

-

-

(3)

24h

-

The touristic system in Europe

-

-

(3)

24h

-

Unit 6:Career objectives and research project I

21

Methodology of the internship report

-

1

(1)

4h

-

Tourism and events product design This document is available in: FR, EN

-

4

(4)

20h

-

Professionalisation assignment:

-

10

-

-

    • Internship or block release training

-

-

(8)

-

-

    • Dissertation

-

-

(8)

-

-

BONUS II (optional: max +0.25 points on the average)

Sport

-

-

-

-

-

Student commitment

-

-

-

-

-

Innovation

-

-

-

-

-

Soft skills :Languages I

-

-

-

-

-

Soft skills :Personal development I

-

-

-

-

-

TOTAL SEMESTER 2

 

 

30

96h

-

 

 

 

 

 

 

TOTAL FIRST YEAR

 

 

60

360h

 

YEAR 2

SEMESTER 3

CODE

Coef.(a)

ECTS (b)

COURSES

 TUTORIALS

Unit 7: Tourism culture

6

Geography and tourism

-

1

(2)

24h

-

Tourism and events

-

1

(2)

24h

-

Tourism and transport

-

1

(2)

24h

-

Unit 8: International hotel trade strategies and policies

6

Hotel strategies

-

1

(2)

24h

-

Sales strategies and plans in the hotel industry

-

1

(2)

24h

-

Restaurats food and beverage

-

1

(2)

12h

-

Unit 9: Marketing and events

6

Marketing and advertising

-

1

(2)

24h

-

Digital communication in the hotel industry 

-

1

(2)

12h

-

Events management

-

1

(2)

12h

-

Unit 10: Revenue management in the international hotel trade

6

Financial analysis

-

1

(2)

24h

-

Accounting and tax analysis

-

1

(2)

12h

-

Yield management and management control in the hotel trade

-

1

(2)

24h

-

Unit 11: Innovation, entrepreneurship and management

6

Innovation and entrepreneurship

-

1

(2)

24h

-

Team management

-

1

(2)

12h

-

Destination management

-

1

(2)

24h

-

BONUS III (optional: max +0.25 points on the average)

Sport

-

-

-

-

-

Student commitment

-

-

-

-

-

Innovation

-

-

-

-

-

Soft skills :Languages II

-

-

-

-

-

Soft skills :Personal development II

-

-

-

-

-

TOTAL SEMESTER 3

 

 

30

300h

-

 

SEMESTER 4 

CODE

Coef.(a)

ECTS (b)

COURSES

 TUTORIALS

Unit 12:Career objectives and research project II

30

Methodology of the internship report

-

1

(3)

8h

-

Conferences and Seminars

-

1

(3)

22h

-

Professionalisation assignment:

-

10

(24)

-

-

    • Internship or block release training

-

-

-

-

-

    • Final dissertation

-

-

-

-

-

    • Viva of the dissertation

-

-

-

-

-

BONUS IV (optional: max +0.25 points on the average)

Sport

-

-

-

-

-

Student commitment

-

-

-

-

-

Innovation

-

-

-

-

-

Soft skills :Languages II

-

-

-

-

-

Soft skills :Personal development II

-

-

-

-

-

TOTAL SEMESTER 4

 

 

30

30h

-

 

 

 

 

 

 

TOTAL SECOND YEAR

 

 

60

330h


NOTA BENE :

(a)"Coef." column: Averages (Course Units, Semesters, Years) are calculated based on the indicated coefficients.

(b)"ECTS" column: The ECTS credits indicated in parentheses only apply to students in outgoing or incoming mobility (Erasmus or other international partnership programmes). For students who are properly registered to a course leading to a qualification, the ECTS credits are attributed in the Units.

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